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Established Hotel Brands Hold Ground as Airbnb Rises in Popularity Among Business Travelers in Brand Margin Research by BVA BDRC
2025-03-27 16:53:01| Hotel Resource
The Brand Margin research by BVA BDRC measures how much more or less a consumer is willing to pay for a branded product versus an unbranded one or a competitor. This calculation and the consumer's familiarity with the brand generate a Brand Advantage score. [ more ]
Category:
Hospitality
LATEST NEWS
Traffic to Websites from Generative AI Jumps 1,200 Percent, but Conversion Lag
2025-03-26 20:53:03| Hotel Resource
A recent Adobe report indicates a significant increase in traffic to U.S. retail websites from generative AI sources, indicating consumers' changing online behavior but less likely to convert compared to other traffic sources. [ more ]
Category:
Hospitality
Super 8 by Wyndham Brenham, Texas Listed for Sale
2025-03-26 20:53:03| Hotel Resource
HVS Brokerage & Advisory exclusively presents the opportunity to acquire the Super 8 by Wyndham Brenham, Texas & a limited&service hotel with a key count of 51. [ more ]
Category:
Hospitality