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Hotel Loyalty Programs Face Challenges Amid 'Points Fatigue' and AI Transformation, According to Accenture

2025-08-01 17:52:23| Hotel Resource

In a recent survey conducted by Accenture, findings suggest that hotel loyalty programs are experiencing a decline in perceived value among consumers. The survey, which involved 18,000 participants across 14 countries, highlights a growing sentiment of "points fatigue" among loyalty program members.


Category: Hospitality

 

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