Media › Interest in Voice AI Continues to Grow, But Ad Agencies Agree that the Human Voice Still Prevails, Voices Market Research Finds
 
 

Interest in Voice AI Continues to Grow, But Ad Agencies Agree that the Human Voice Still Prevails, Voices Market Research Finds

2025-04-29 19:45:03| Spiritual Career Counseling

Press Release Mar 31, 2025 NEW YORK, March 31, 2025 (Newswire.com) - Voices, the world's leading voice solutions platform, today published their Ad Agency Trends Report, a market research report exploring how advertising agencies are sourcing and using voice over in the age of generative AI.After connecting with hundreds of ad agencies who hire voice over, the report reveals more than half (56%) of respondents have used an AI voice at some point in the creative process. Despite this, the industry overall agrees that the human voice remains irreplaceable for final productions, as its authenticity provides stronger emotional resonance and relatability."With the rise of AI and technology, timelines may be becoming easier to meet, but there also remains the need for authenticity that can translate across any language," says Kyle St. Agathe, Associate Audio Producer at HOGARTH STUDIOS, whose agency uses Voices for voice over.The report found that AI-generated voice overs help expedite the...


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