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Makarem reached +122% YoY ROAS on metasearch with Cendyn DMP
2025-04-01 19:52:28| Hotel Resource
By partnering with Cendyn through the Digital Marketing Platform (DMP), Makarem aimed to unify their data, improve their metasearch strategy, and drive higher engagement with potential guests. [ more ]
Category:
Hospitality
LATEST NEWS
New Report: Staffing Growth, Enhanced Services Remain Key To Hotel Success In 2025
2025-04-01 19:30:17| Hotel Resource
A new report by the American Hotel & Lodging Association (AHLA) suggests that staff growth and enhanced services powered by new technologies will be critical to the hotel industry's success in 2025. [ more ]
Category:
Hospitality
How to Reduce OTA Dependency and Boost Profitability
2025-04-01 19:20:17| Hotel Resource
Lost revenue from high commission. Lack of control. Disparity. Poor branding. [ more ]
Category:
Hospitality