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Startup debate: Food apps meet today's needs, deep-tech will define future, says marketing guru
2025-04-17 15:45:03| Spiritual Career Counseling
The nation that produced the world's cheapest data and a battalion of app developers now needs to train its sights on more complex problems and larger prizes in building its own Tesla's, Huawei's and TSMCs, a top marketing professor said weighing in on a debate triggered by Commerce Minister Piyush Goyal's recent comments about India's startup ecosystem. Rajendra Srivastava, who is considered India's Philip Kotler, writing on medium.com, said the past decade's consumer-tech successes has helped create a vibrant digital economy but for India to emerge as a true technology powerhouse, it must go beyond quick-service apps and aggregate deeper capabilities in science and engineering. While consumer tech has flourished, India has to pivot toward deep-tech industries -- areas like artificial intelligence (AI), electric vehicles (EVs), clean energy, robotics, and semiconductors -- sectors are far more R&D-intensive and require "patient capital" and long-term vision to bear fruit. "Unlike a fo...
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