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What's the Benefit of Opening for Taylor Swift?
2025-04-30 02:45:03| Spiritual Career Counseling
Months after its last notes, the residual economic impacts of Taylor Swifts record-setting Eras Tour are still coming into focus. While reports suggest that small businesses, tourism and hospitality and even the National Football League experienced a boost dubbed The Taylor Swift Effect from the tour, new research from Drexel University looking at how opening for an established headliner can affect the career trajectory of an emerging artist indicates that the Eras Tour might also have helped its opening acts grow their fan bases.Recently published in the Journal of the Music and Entertainment Industry Educators Association, the study looked broadly at the impact for emerging artists of serving as opening acts for larger tours and how that exposure affects their streaming numbers and audience growth. It also takes a closer look at the trajectory of artists who were openers for the Eras Tour, finding that while being an opener doesnt always translate into sustained success, the...
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